#Sainsbury mog cat commercial series
If you have little kids, consider introducing them to Mog and her delightful series of books this holiday. Mog is hailed a hero for saving her owners, and is later given an egg as a treat.Īuthor Kerr herself appears in this ad as a neighbor of the Thomas family.Ī special plush Mog and book version of the story were sold exclusively through Sainsbury's, with all profits being donated to Save the Children's child literacy work.Įnjoy this delightful peek into the world of Mog! Sainsbury’s has become the latest retailer to reveal their highly-anticipated Christmas advert, which features one of the nation’s best loved children’s book characters, Mog the cat, as written and created by Judith Kerr. In Mog's Christmas Calamity, Mog accidentally starts a fire in her home after having a bad dream, but is able to alert the fire brigade (as she had called 999 when scrabbling across a phone). and so in the winter of 2015, Mog returned as an animated kitty for the 2015 Christmas advertisement for the British supermarket chain, Sainsbury's. But as we all know, cat's have nine lives. Sainsburys originally priced them at £10. Unusually for a popular children's series, Mog dies of old age in the final book, 2002's Goodbye, Mog. It seems the Sainbury’s advert was so successful, everyone wants a Mog the Forgetful Cat toy this Christmas, so much so they are on eBay for £100. In each book Mog stumbles into a different dilemma with a new character or event.
Mog is owned by Mr and Mrs Thomas and their two children, Nicky and Debbie. She is the main character in a series of children's books written by British author, Judith Kerr. All Rights Reserved.Ĭopying or redistribution of this article is strictly prohibited It gives us a lot of colleague pride internally and it's really important for our customers that we cut through and resonate.Photos copyrighted by the individual photographersĪrticle copyright ©. "Christmas is a really important time for a retailer and the Christmas ad is hugely important. It's growing in signficance every year as part of our spend."Īs the sector enters its most crucial trading period, Given added that the campaign was "hugely important" and had a "single-minded message" running through it. Disaster-prone Mog the cat has been resurrected for Sainsburys Christmas advert. "So the reality is, it's about creating that big social media moment as well as on TV. Given revealed this Christmas would be the supermarket's most digital in terms of "percentage of budget, spend and the effort we put into the integration". He said that as expectations grew year on year, some brands were "using companies and techniques that are similar to the world of film - you can see that merging". In this ad, we want to give a real heartwarming feel about a community coming together." "The Christmas ad phenomenon seems to grow every year and it's about demonstrating you really understand the meaning of Christmas for customers. "I hope this Christmas love the ad like previous years," he said, adding he remained focused on the supermarket's campaign rather than competitors' efforts. Speaking to Marketing, director of planning and propositions Mark Given would not be drawn on whether Sainsbury's is aiming to emulate John Lewis but said instead the brand was focused on driving success and showing customers it understands the meaning of Christmas. In 2013 it developed 'Christmas in a day", featuring a montage of real people and in 2014 it went head to head with John Lewis for most popular ad of the year with its WW1 'Christmas Day truce' spot, which racked up more than 17m views on YouTube alone. Narrated by Emma Thompson, the three minute advert was released on Thursday night with social media users. Sainsbury's has been investing in making its Christmas ad campaigns increasingly epic. Mog the cat has been revived for this year’s Sainsbury’s Christmas advert. Mog is an adorable tabby cat that wants a perfect Christmas, but instead she. All proceeds from the merchandise will go to the charity. That is definitely the case with the new Sainsbury Christmas Advertisement. The campaign will champion literacy in a tie-up with Save the Children and the book will go on sale in all Sainsbury's supermarkets and convenience stores at £3, as well as a £10 Mog toy cat.
This year is our most integrated, the 'Christmas is for sharing' theme is going to be in the advertising, point of sale, what you see in store
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